So, you need to test a product you’re planning to launch. But do you know what you are going to write in a way that will make the consumers behind the data understand exactly what your product is? Trying to convey the epitome of greatness that your product is can seem like a daunting task. Or maybe you think you have it down, either way we’re going to help you write your product concept description for any product testing, but especially for Typ.
First things first, great product concept descriptions are simply strong value propositions. The core function is to convince your potential consumer that this is the product for them, it is exactly what they need in their life. The problem is, you have all of 5 seconds to capture your consumers attention, so it needs to be:
- Provide all relevant details
The product description encompasses the functions of the product, the benefits, and general competitive advantage. All 3 components of the product description will be intertwined, thus making it hard to write just one component at a time. But after reviewing examples with strong emphasis on each of the 3 components, you should be able to weave your own product’s functionality, benefits, and competitive advantage into one AMAZING product description.