If you want to start a business or launch a product, understanding what it could be is nearly impossible. If you want to fund raise or get the greenlight for your product idea, you need some proof that it’s going to work. But market research has created a compromise: either you spend tens of thousands of dollars hiring professional firms or you try to do it yourself. But what if you didn’t have to compromise? What if you could get the most sophisticated intelligence for the price of doing it yourself?